Making the most of data for customer success management

A transformation of the customer success arena has taken place. New strategies and methods have appeared and been refined by the experts of the field. The role of customer success professionals has also been expanded in this digital age, as businesses take on a more active role in social issues. The quantity and variety of … Continue reading Making the most of data for customer success management

High-touch vs Low-touch: What customer success model should you choose?

The methods that a business can use to engage customers are just as varied as the reasons why a business would use them. The model that a business chooses should fit with its goals for customer engagement and the brand image they wish to cultivate. Each demographic of customer will also be more receptive to … Continue reading High-touch vs Low-touch: What customer success model should you choose?