How to Create a Customer Journey Map
One of the greatest tools you can have is the ability to understand your customer and their decisions. It may seem like a daunting task as there isn’t one type of customer, each is different and have different wants and needs. So, how do you pin down exactly how your customers go from point A…
The White Bear vs. The Blue Dolphin: Improving Your Emotional Intelligence
Emotional intelligence is the sign of a strong leader and refers to the ability to perceive, control, and evaluate emotions. It’s easy to let your emotions take over and guide how you interact with co-workers. However, it’s not always the best way to do things. Good emotional intelligence allows you to build stronger relationships, succeed…
Beating Imposter Syndrome to Make the Most of Your 2022
Imposter syndrome is something 90% of women experience, and yet is hardly ever spoken about. It’s in the nature of it; we don’t want anyone to find out we’re all frauds and not qualified for the positions of work we’re in (even though that isn’t the truth). Experiencing imposter syndrome is difficult. It can stop…
The role of Emotional Intelligence in effective leadership
Vision, a focus on developing others, ethics and self-awareness are all notable traits of an influential leader. However, there’s one trait that’s often overlooked by many professionals striving towards becoming a reliable leader – and that’s emotional intelligence. For individuals wanting to progress in their career and lead their organisation to achieve success, emotional intelligence…
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