Having a personal brand is very important for a business owner. A clear personal brand allows you to be seen as an expert, and gives you credibility. You should do your best to have a clear idea about your appearance and the way you want to be perceived. However it takes time to create the perfect personal, so you should develop it step by step. Here are key components of your personal brand.
- Appearance: Your body language, clothing, posture.
- Personality: Your behaviour, communication skills and attitudes.
- Competencies: Your skills and competences.
- Differentiation: What separates you from others and leaves a lasting memory in the minds of others.
Those elements gives you a framework to work on your branding. l suggest you to start working on one area at a time.