Customer journey map on the small blackboard. One of the greatest tools you can have is the ability to understand your customer and their decisions. It may seem like a daunting task as there isn’t one type of customer, each is different and have different wants and needs. So, how do you pin down exactly … Continue reading How to Create a Customer Journey Map
Category: Leadership
The White Bear vs. The Blue Dolphin: Improving Your Emotional Intelligence
Emotional intelligence is the sign of a strong leader and refers to the ability to perceive, control, and evaluate emotions. It’s easy to let your emotions take over and guide how you interact with co-workers. However, it’s not always the best way to do things. Good emotional intelligence allows you to build stronger relationships, succeed … Continue reading The White Bear vs. The Blue Dolphin: Improving Your Emotional Intelligence
Beating Imposter Syndrome to Make the Most of Your 2022
Impostor syndrome written on the sticker on the whiteboard. Imposter syndrome is something 90% of women experience, and yet is hardly ever spoken about. It’s in the nature of it; we don’t want anyone to find out we’re all frauds and not qualified for the positions of work we’re in (even though that isn’t the … Continue reading Beating Imposter Syndrome to Make the Most of Your 2022
The role of Emotional Intelligence in effective leadership
Emotional intelligence concept. Vision, a focus on developing others, ethics and self-awareness are all notable traits of an influential leader. However, there’s one trait that’s often overlooked by many professionals striving towards becoming a reliable leader – and that’s emotional intelligence. For individuals wanting to progress in their career and lead their organisation to achieve … Continue reading The role of Emotional Intelligence in effective leadership
Using feedback to increase your customer engagement
User giving a 5 star review Once your customers stop using your product and engaging with your brand, it's a quick process for them to cut all ties with your business. To prevent that from happening, it should be your business’ priority to keep them satisfied and engaged – but how do you do that? By reaching … Continue reading Using feedback to increase your customer engagement
How CRM can help you improve customer retention
CRM. Customer relationship management concept. Customer service and relationship The world of business is becoming increasingly more competitive and in order for your business to survive, you need to focus on keeping your current customers on your side. Retaining customers is a lot more cost-effective than acquiring new ones. Retaining your existing customers can be … Continue reading How CRM can help you improve customer retention
Why stress management and time management go hand in hand
As professionals, we’re all bound to experience feelings of stress at some point in our careers. There are some people who are susceptible to experiencing stress more than others, particularly those in highly demanding careers and job roles. However, 55% of employees report feeling stressed on a daily basis, regardless of their job industry or … Continue reading Why stress management and time management go hand in hand
How to boost your emotional intelligence for marketing success
Only 1 in 3 consumers believe their favourite brands truly understand them. So, as a business, what can you do to make sure every single one of your customers feels understood? Two words: Emotional intelligence. Many marketers consider Emotional Intelligence (EQ) to be one of the most influential factors that drives sales and makes an impact - and … Continue reading How to boost your emotional intelligence for marketing success
Optimising your onboarding process for client retention
“You're going to be defined by your first 90 days. You've got to act.” - Jack Welch, former GE CEO Signing new clients is essential for business growth, but retaining those customers is just as (if not more) important. Did you know that your clients are three times more likely to leave within the first 90 days? So, … Continue reading Optimising your onboarding process for client retention
Making the most of data for customer success management
A transformation of the customer success arena has taken place. New strategies and methods have appeared and been refined by the experts of the field. The role of customer success professionals has also been expanded in this digital age, as businesses take on a more active role in social issues. The quantity and variety of … Continue reading Making the most of data for customer success management
Lisiane Ndong 