Introducing RACE: a Practical Framework to Improve Digital Marketing Activities

The RACE summarises the key online marketing activities that need to be managed as part of digital marketing. RACE consists of the four steps of online marketing activities designed to help brands engage their customers throughout the full customer lifecycle.

(Plan) > Reach > Act > Convert > Engage

This planning system was created to provide a framework to help businesses take advantage of the opportunities available from digital marketing. RACE gives allows you to review and prioritise when there are many options.

The Infographics below summarise the framework:


Source: Smartinsights

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