10 Key Strategies to Build Online Community

“More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community “ ( marcommnews.com)

Consumers come together when they feel the brand represents them and their values. The internet has played a vital role in expanding online communities. Online communities allow consumers to share their brand experience and create valuable connection with one another. When a brand develops deep connection with consumers it increases customers trust and loyalty. 

I share some tips on how to develop an online community:

  1. Show your expertise by sharing content – educate your customers and establish your brand as an expert in the field
  2. Create and distribute useful and relevant content to your audience and engage in conversations with the consumers
  3. Answer customers queries and address problems quickly
  4. Use video to develop deeper connection with your audience
  5.   Create a space where users can interact with your brand
  6. Create a space where users interact with one another
  7. Incentive to encourage users participation
  8. The communities should be integrated as much as possible by using all online channels – website, social networks, mailing, forum, blog.
  9. The online communities should be two way communication between the brand and consumer and between consumers.
  10. Create community around a brand product -> Website, social media, newsletter, forum or a blog

Now it’s your turn to create your company online community.

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