Category: Leadership
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How to boost your emotional intelligence for marketing success
Only 1 in 3 consumers believe their favourite brands truly understand them. So, as a business, what can you do to make sure every single one of your customers feels understood? Two words: Emotional intelligence. Many marketers consider Emotional Intelligence (EQ) to be one of the most influential factors that drives sales and makes an impact – and…
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What WFH has done for the work-life balance
It might be hard to believe sometimes, but we’re a year into this new era of lockdown life and remote working. It has been a transformative time for us all, and the world of work might never be the same again. Working from home, not having a commute and how this all has affected the…
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Why Emotional Intelligence is Important to Thrive in the Workplace
Emotional intelligence is a word that many like to use, but one that not everyone truly understands. In the modern professional world, it is essential to be emotionally intelligent. Every professional needs to be able to understand the views and attitudes of their colleagues and competitors, both to support your colleagues in their development and…
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Interview – Women in Customer Success Podcast
I have had a great conversation with Marija. We’ve talked about digital marketing and my career in customer success. This is a conversation about:👍our role models (yes – we are talking about Beyoncé, Michelle Obama, and Sheryl Sandberg)👍personal development journeys👍the books that helped us along the way👍the power of teaching and mentoring 🎧Tune in and…
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10 tips to build great client relationship
Maintaining a good relationship with your clients is the most important part of so many industries. Keeping them invested, maintaining expectations, and staying positive can be difficult for anyone taking their first steps in business. Even for more experienced professionals, it can be very useful to be reminded of some of the fundamentals of managing…
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Featured – 10 Female Marketing Leaders Who Have Taught & Inspired Us In 2020
I am honoured to be featured in the top 10 Female Marketing Leaders.The list includes amazing leaders. Read more here
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Interview – SEO SAS podcast – Content, SEO and data.
I had a very interesting conversation with Sarah from SEO SAS Podcast. We’ve talked about my career journey, content marketing, SEO and data. Tune in here
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Talk – VirtuaCon SEO Conference
It was a pleasure to share my knowledge on content marketing and data during VirtuaCon conference. You can find the recording here
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Boring content = Boring brand!
We all know that content is king! We all know that a company must share content online. Content helps a company communicate its brand value and differentiate its products from those of its competitors. Today, content marketing must focus on building brand authority. Content has to help a brand show its expertise to increase its…
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Talk – Smart Insights Digital Summit
I have shared strategies on how to include search data into content creation and optimization. In this practical webinar, we’ve looked at: – How to create content that meets the expectations of your target audience – How to use search intent to know what users want – Learn how to identify relevant topics – How…
Lisiane Ndong 