Category: Business
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How CRM can help you improve customer retention
The world of business is becoming increasingly more competitive and in order for your business to survive, you need to focus on keeping your current customers on your side. Retaining customers is a lot more cost-effective than acquiring new ones. Retaining your existing customers can be anywhere between 5-25 times less expensive than getting new…
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5 ways you could be improving your customer retention right now
Give great service Whether you are delivering to other businesses or customers, the service you give is the first thing your customer will think about when they consider coming back to you. A customer should be left with only happy memories of you and your product, as it’s those memories that they will rely on…
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Customer Journey Online
I am sharing this image of the customer journey as a quick reminder for your digital marketing strategy of the year.
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10 Key Strategies to Build Online Community
“More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community “ ( marcommnews.com) Consumers come together when they feel the brand represents them and their values. The internet has played a vital role in…
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Customer Insights and Feedback
Our key objective is to put customers at the centre of all our activities. To achieve this objective, companies need to ensure that they have a good understanding of consumers’ need. The best way to get a clear picture of customers’ needs is to get feedback from them. By analysing buying behaviour, opinions, testimonials or…
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7 Surefire Ways to Boost Your Product Reviews
You know that product reviews are essential for ecommerce. The main benefits are brand awareness, SEO, brand trust and sale. However it is challenging to get reviews at scale and see the direct impact on sale. This article shows you tactics on how to boost product reviews and get results. It highlights the following: 1.…
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5 Creative Ways to Repurpose UGC in Your Marketing Mix
UGC (User Generated Content) is key in driving sales. Most brands now use UGC as part of their content strategies. As marketers we use UGC a tool to connect with consumers, increase engagement, develop brand loyalty, and generate sales. In this article from The Insiders, you will find 5 ways to use UGC on your…
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Identify Your Ideal Influencer
What will your ideal influencer look like? Consider your niche, the topics you would like your influencer to share, and what kind of following and reach you would like him or her to own. The key influencer attributes you should consider include: Resonance: What is the engagement level of your influencer’s audience? What number of shares, comments, and likes do they get for each post? Relevance:…
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